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Honest conversations with the people shaping the future of dentistry. From practice owners to industry disruptors, we dive into real stories, smart strategies, and behind-the-scenes insights you won’t hear anywhere else. No fluff—just the ideas and experiences that move dental practices forward.

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What do you NEED to know about dental marketing? 

In this conversation, Tiger Safarov interviews Grace Rizza, CEO of Identity Dental, about the changing landscape of marketing and advertising for private dental practices. They discuss the impact of AI on content creation, the importance of fine-tuning AI-generated content, and the need for human oversight. They also touch on the changes in Google’s algorithm and the challenges of staying compliant with Google’s best practices. Grace emphasizes the importance of custom real content on social media and the benefits of outsourcing technical marketing tasks.

They also discuss the advertising potential of Meta (formerly Facebook) and the need for realistic expectations in dental marketing. In this conversation, Grace Rizza discusses the importance of brand building and long-term reputation in dental marketing. She emphasizes the need to use Meta ads strategically, depending on the goals of the practice.

Rizza provides examples of when to use Meta ads for lead generation and when to use them to communicate something unique or special about the practice. She also highlights the significance of brand positioning, brand message, and logo design in creating a strong brand identity.

Additionally, Rizza touches on the role of reviews, the relevance of blogs in dental marketing, and the challenges of email marketing.

09/10/2024

53:10

More information or schedule a call with Grace: https://go.oncehub.com/grace

Coca Cola the logo History: https://www.brandcrowd.com/blog/the-logo-history-of-coca-cola/ 

Takeaways

  • AI has made content creation easier, but it requires fine-tuning and human oversight to ensure quality and relevance.
  • Google’s algorithm and best practices are constantly evolving, and it’s important to stay compliant and adapt to changes.
  • Custom real content on social media is crucial for private dental practices, while technical marketing tasks can be outsourced.
  • Advertising on Meta (formerly Facebook) can be effective, but it’s important to set realistic expectations and target the right audience. Meta ads can be used strategically for lead generation or to communicate something unique about the practice.
  • Brand positioning, brand message, and logo design are crucial for creating a strong brand identity.
  • Reviews and video testimonials play a significant role in building social proof.
  • Blogs can be part of an SEO strategy, but they are not the only piece of the puzzle.
  • Email marketing should provide value to the audience and be personalized to stand out.

 

Chapters

(00:00) Introduction and Reconnecting

(01:49) The Changing Landscape of Marketing and Advertising

(04:11) The Impact of AI on Content Creation

(07:26) Fine-Tuning AI-Generated Content

(12:46) Using AI to Respond to Negative Reviews

(17:17) Navigating Google’s Algorithm and Best Practices

(21:09) Outsourcing Technical Marketing Tasks

(25:21) Advertising on Meta: Setting Realistic Expectations

(27:11) Strategic Use of Meta Ads

(35:45) Building a Strong Brand Identity

(43:42) The Role of Reviews and Video Testimonials

(48:48) The Relevance of Blogs

(51:10) Challenges and Considerations in Email Marketing

All Episodes