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Honest conversations with the people shaping the future of dentistry. From practice owners to industry disruptors, we dive into real stories, smart strategies, and behind-the-scenes insights you won’t hear anywhere else. No fluff—just the ideas and experiences that move dental practices forward.

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Amy Bridger “Nobody Dies in Dental Supplies”

Amy Bridger has exclusively worked in the dental industry since 2013. Having worked with multiple customer segments, including private practice, emerging groups, DSO’s, as well as GPO’s across the country, Amy’s knowledge base of the dental industry is extensive. She takes pride in identifying and helping her customers realize potential areas of improvement within their procurement, marketing, and operational strategies. Having worked for Henry Schein for 6 years, Amy came to Dental Whale at the beginning of 2020 to launch and lead their Strategic Partnership Division, which includes relationships with DSO’s, GPO’s, Consultants, Associations as well as Private Equity Firms. She holds a BBA in Management and a MBA from the McCoy College of Business Administration at Texas State University.

08/03/2023

1:04:53

We cover so many different topics on:

How UPS mastered logistics and what Private Practice Owners can learn from it
GPO myths and tactics
Free Goods and Specials. Why dental practices should stay away from Manufacture Promotions
The current wave of simplification and transparency in the dental industry
Why your best today could be different from your best tomorrow
Nobody dies from dental supplies
Disney Customer Experience

Chapters

Amy’s background and early career development (0:43)

Learning B2B Sales and channel selling at UPC (4:08)

The importance of supply chain and logistics (05:15)

Amy’s Internship at Henry Schein (6:19)

What has changed in dentistry? (7:57)

What needs to happen to grow the number of private practices instead of DSOs? (10:20)

Moving from Henry Schein to Dental Whale (13:02)

It takes two people to run the practice (17:44)

What are GPO’s and how do they work? (20:43)

Staying private but getting the lowest pricing is important (25:15)

How do you evaluate GPO?s (26:34)

Amy’s opinion of free goods and quarterly promotions (30:47)

What things have “stayed the same” with how practices purchase supplies over the years from Amy’s Experience? What things have changed? (37:57)

How does Amy’s professional career affect her personal life? (40:54)

Balancing work and family life (48:32)

Setting the boundaries (55:07)

The best customer experience Ame has ever had (57:00)

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